Over the years, website design has ended up being a growing number of a extensive ability. Long gone are the days when a " web designer" supervised of whatever -from creating pages to composing material and promoting the site. All while making a great living out of this.
Today everybody is a web designer. Free and paid for software application allow to create a complete theme, or skin, for a web site without any understanding of XHTML, CSS or Photoshop. Not to point out all the graduates from public and personal courses that were trained to develop website, pages and content management systems.
So it might appear like there's little to no factor to end up being a freelance web designer today. However this is not entirely true. As much the tools have advanced, they are still just that: tools. They may randomize background images and create a pleasing color design, but they do not have the mind and the ability of an person.
And, regrettably, so do lots of web designers that produce sites with no aesthetic value, difficult to browse and look at. Sites, in one word, that can not transform their visitors into duplicated visitors. Also, despite owning possibly the whole Innovative Suite, they only fire up Photoshop and disregard such a powerhorse as After Results is for Web Video production.
Which's all, the 3 ideas that will assist you in making a living from freelancing webdesign are already in front of your eyes, however let's take a look in detail to each one of them:
1. Offer worth just a qualified human can supply. Machines are great timesavers, and someone utilizing a $100 application can produce twenty web sites faster than you can prepare the very first. But they will all be similar, cookie-cutter produced, design templates. The type of site that does not show the site owner's goals and expectations. So make this clear, and spell it out on your LinkedIn profile or Facebook page: you do take care of your consumer the method a factory-style designer will never be able to do.
2. Make certain you can design sites that convert. Conversion is everything when it pertains to website design. And it does not stop at online marketing. Every web site desires its visitors to transform. Signing up for the RSS feed, going to a sponsored link, or possibly just considering the "Message" the site owner is attempting to spread out. Conversion can just be achieved when you prepare the site for a really specific target visitor. And again this is something website only an human can do. Start tidy, do not think an eCommerce site has to look business or a video gaming site has to be bold and contrast. Instead, make it clear to your prospective company that you'll provide him or her with an exceptional research effort, much earlier than when you'll begin making a note of CSS guidelines and look after DOCTYPES.
3. Be on the leading edge to new innovations. Simply a couple of years ago it was hard not to find "flash intros" and photos of individuals shaking hands. Now they have disappeared from all the websites where trained, intelligent, web designers are at works. However they still live, and I can ensure you something: those site's owners experience a lack of conversion that frustrates them. Show them you can ease their discomfort with a case research study, or perhaps better a video case study. Chances are you own a web cam, so have a great hairstyle, purchase some licorice (it works marvels when it pertains to improving your voice recordings) and record a short section where you discuss how and why they can take advantage of a modern-day, well believed out technique.
Do not go overboard with a Powerpoint presentation, keep it professional but on a personal level. And show, show, show them how an unsightly site can be become a well oiled transforming device. All due to the fact that you have actually invested a couple of hours taking a look at how to turn a fixed Photoshop logo design into business looking video with After Results' 3D electronic camera motions and a bit of screen recording.
In summary, all you need to do is to supply something an inexperienced person with the ideal tool can not supply: a imaginative, individual benefit. Obviously this indicates you'll need to spend some evenings in front of your Mac or Pc, scratch your head over After Results structures or the ins and outs of digital video postproduction. However it's well worth it and will offer you a increase in no time. Remember this formula: Imagination plus Understanding equates to Success.